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Job ad & recruiting for SMEs

Level: BeginnerDuration: 2–3 hrsSteps: 4

In short

You simplify the job posting and recruiting for small businesses with AI. You create a clear requirements profile, formulate an appealing, non-discriminatory posting, design a graphic for social media and prepare structured questions for pre-selection and the interview. That way you fill positions faster and more professionally.

Tools you need
ClaudeChatGPTCanva (Free)

Step by step

  1. Create a clear requirement profile with must-have and nice-to-have criteria.

    Example prompt

    Help me create a requirement profile for the position [position] in my company [industry/size]: tasks, must-have criteria, nice-to-have criteria and the most important soft skills.

  2. Formulate an appealing, non-discriminatory job ad.

    Example prompt

    Write an appealing job ad for [position] at [company, location]: short intro, tasks, profile, what we offer, application route. Modern, clear, non-discriminatory. Tone: [informal/formal].

  3. Design a graphic for the ad for social media.

    Example prompt

    Create a social-media graphic for the position [position] at [company]: eye-catching text "We're hiring", key points of the role, brand colours [colours], format for Instagram/LinkedIn.

  4. Prepare structured pre-selection and interview questions.

    Example prompt

    Create a structured question catalogue for the pre-selection and interview for [position]: 5 questions on professional suitability, 5 on soft skills and 2 situational questions, each with a note on what to look for in the answers.

Frequently asked questions

How do I write a good job posting?

Clearly, honestly and focused on tasks, requirements and what you offer. The AI helps you phrase it appealingly and at the same time without discrimination.

How do I select applicants in a structured way?

With a clear requirements profile and uniform questions for everyone. That makes the selection fairer and more comparable.

Is this worthwhile even for small businesses?

Especially there, because often there's no dedicated HR department. AI takes phrasing and structure off your hands without you having to be a pro.

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Updated: June 2026