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Job ad & recruiting for SMEs

Level: BeginnerDuration: 2–3 hrsSteps: 4

In short

You simplify the job posting and recruiting for small businesses with AI. You create a clear requirements profile, formulate an appealing, non-discriminatory posting, design a graphic for social media and prepare structured questions for pre-selection and the interview. That way you fill positions faster and more professionally.

You simplify job ads and recruiting with AI – especially for small businesses without their own HR department. The key is a clear requirements profile and uniform questions for all applicants, which makes the selection fairer and more comparable. The AI handles phrasing and structure without you having to be a pro.

Tools you need
ClaudeChatGPTCanva (Free)

Step by step

  1. Create a clear requirement profile with must-have and nice-to-have criteria.

    A clear requirements profile is the basis. It defines what really matters for the role and makes the later selection comparable.

    Example prompt

    Help me create a requirement profile for the position [position] in my company [industry/size]: tasks, must-have criteria, nice-to-have criteria and the most important soft skills.

  2. Formulate an appealing, non-discriminatory job ad.

    An appealing, non-discriminatory ad attracts fitting applicants. The AI helps phrase it attractively yet fairly.

    Example prompt

    Write an appealing job ad for [position] at [company, location]: short intro, tasks, profile, what we offer, application route. Modern, clear, non-discriminatory. Tone: [informal/formal].

  3. Design a graphic for the ad for social media.

    A graphic for social media increases the ad's reach. Keep it clear and focused on the key facts.

    Example prompt

    Create a social-media graphic for the position [position] at [company]: eye-catching text "We're hiring", key points of the role, brand colours [colours], format for Instagram/LinkedIn.

  4. Prepare structured pre-selection and interview questions.

    Structured questions for pre-selection and interview make the selection fairer. Uniform questions for everyone ensure comparability.

    Example prompt

    Create a structured question catalogue for the pre-selection and interview for [position]: 5 questions on professional suitability, 5 on soft skills and 2 situational questions, each with a note on what to look for in the answers.

Tips & common mistakes

  • Most common mistake: starting without a requirements profile. It makes the selection comparable.
  • Phrase the ad appealingly yet free of discrimination.
  • Use uniform questions for all applicants – that ensures fairness.
  • A social media graphic increases your ad's reach.

Frequently asked questions

How do I write a good job posting?

Clearly, honestly and focused on tasks, requirements and what you offer. The AI helps you phrase it appealingly and at the same time without discrimination.

How do I select applicants in a structured way?

With a clear requirements profile and uniform questions for everyone. That makes the selection fairer and more comparable.

Is this worthwhile even for small businesses?

Especially there, because often there's no dedicated HR department. AI takes phrasing and structure off your hands without you having to be a pro.

How do I write a good job ad?

Clearly, honestly, and focused on tasks, requirements, and what you offer. The AI helps phrase it appealingly yet free of discrimination.

How do I select applicants in a structured way?

With a clear requirements profile and uniform questions for everyone. That makes the selection fairer and more comparable.

Is this worth it for small businesses too?

Especially there, because there's often no dedicated HR department. The AI handles phrasing and structure without you having to be a pro.

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Updated: June 2026