Tool category
Text & writing
Blog posts, copywriting, proofreading and rewriting – from free assistants to full marketing suites.
AI writing tools take away the blank page – from the first draft through proofreading to the finished ad. For occasional writing, free assistants like ChatGPT or Claude are perfectly sufficient. Anyone who regularly needs marketing copy in a consistent brand voice is better served by a specialised suite.
How do I choose the right tool?
- For occasional texts, a free all-round assistant is enough.
- If you need a consistent brand voice and templates, a marketing suite pays off.
- For pure proofreading and style improvement, a lean editing tool is enough.
- Make sure the tool truly handles your language naturally.
Best free tools
Permanently usable free tier – try it at no cost.
- 1
ChatGPTOpenAI
Drafts, rewriting, tone adjustment, outlines – a solid all-rounder for writing
Blog posts, Emails, Job applications, Social posts, Rewriting
Free (unlimited text)Free tierOpen - 2
ClaudeAnthropic
Especially natural, nuanced writing style; handles very long source material and style samples
Long articles, Storytelling, Editing, Speeches, Concepts
Free (limit per 5 hrs)Free tierOpen - 3
DeepL WriteDeepL
Corrects and stylistically improves German & English texts, several phrasing variants
Proofreading, Improving style, Business letters, Phrasing
Free (length limit)Free tierOpen - 4
Mistral VibeMistral AI
European assistant (FR, formerly Le Chat) with web search, document upload and agents, GDPR-friendly
Texts, Summaries, Translations, Research
Free (limits)Free tierOpen - 5
RytrRytr
40+ text templates (ads, product copy, emails) in 30+ languages, simple editor
Product copy, Ads, Ideas, Short texts
Free (approx. 10k characters/mo)Free tierOpen
Best premium tools
Monthly prices as entry and maximum plan (approximate).
- 1
Claude Pro / MaxAnthropic
The most natural writing style for long texts, projects with style guides, far higher limits than the free version
Long articles, Brand voice, Editing, Concepts
From 20 $Max 200 $/moOpen - 2
JasperJasper AI
Marketing suite with brand voice, campaign workflows, SEO mode and team features
Campaign copy, Blog production, Landing pages, On-brand texts
From 59 $Max 69 $/user/moOpen - 3
Neuroflashneuroflash (DE)
German content suite: texts, images, brand hub, SEO analysis, GDPR-compliant hosting
German ad copy, SEO articles, Product descriptions, Social media
From 42 €Max 84 €/user/moOpen - 4
DeepL Write ProDeepL
Unlimited style editing as an add-on to DeepL Pro, custom style rules, enterprise-grade data protection
Business correspondence, Reports, Consistent team style
From approx. 14,50 €Max 49,99 €/user/moOpen - 5
Grammarly ProGrammarly
Correction, rewriting and generation right in your browser & Office (focus on English)
English texts, Email tone, Plagiarism check, Team style guides
From 12 $Max 30 $/user/moOpen
Matching guides & automations
Invent a digital product and make it ready to sell
From product idea through content and cover to a sales page – e.g. an e-book or template set.
Create product photos and shop content for an online store
From clean product images through descriptions to finished social ads.
Create an investor pitch deck with data and design
From market data through story and financial charts to a fully designed deck.
Create a search-engine-optimised blog article
From topic research through fact-checking and text to matching images and publishing.
Optimise your job application and CV
From analysing the job ad through cover letter and CV design to interview prep.
Set up and automate a newsletter
From topic planning through text and image to an automated sending setup.
Content repurposing: 1 article → ~10 posts
Turn a single piece of content (blog article, video transcript) into many platform-ready social posts automatically. Saves hours and keeps your visibility consistent.
Content idea & hook generator
Never face a blank page again. A steady stream of fresh topics and hooks tailored to your niche – right in a plannable editorial calendar.
Custom GPT with brand voice
An AI assistant that knows your brand voice and templates and creates e.g. quotes or standard replies in minutes – consistent and fast.