Step by step
Develop the brand core, values and name ideas.
The brand core is the foundation. First clarify what your brand stands for and which values it carries – from that follow the name, tone, and later the visual design.
Example promptHelp me develop a brand for [offer/product] with audience [audience]: brand core in one sentence, 3 central values, the desired impression and 10 name ideas with a short rationale.
Create a logo with a colour and font system from the brand concept.
With the logo, a color and font system emerges from the brand concept. Make sure it stays simple and legible on different backgrounds.
Example promptBrand name [name], industry [industry], impression [e.g. modern, premium, friendly], preferred colours [colours], logo style [e.g. minimalist, playful].
Generate matching icons or brand elements as vector graphics.
Fitting icons and brand elements as vector graphics ensure a consistent appearance across all channels. Keep the style consistent with the logo line.
Example promptCreate a set of simple, consistent icons in the style of the brand [name] (impression [impression], colours [colours]) for the areas [e.g. services/benefits], as clean vector graphics.
Formulate concise brand guidelines (tone, dos & don'ts).
Compact brand guidelines record how your brand looks and sounds. That keeps the appearance consistent, even when others contribute.
Example promptCreate concise brand guidelines for [brand]: tone and language, use of logo and colours [colours], dos & don'ts and 3 example sentences of how the brand communicates.
Tips & common mistakes
- Most common mistake: starting with the logo. First clarify brand core and values – the design follows from that.
- Keep colors and fonts the same everywhere. Consistency looks more professional than a perfect single logo.
- Make sure the logo also works small and in a single color.
- Write down your brand guidelines so the appearance stays consistent once others contribute.
Frequently asked questions
What all belongs to a brand identity?
More than a logo: brand core and values, colours, fonts, imagery and a consistent tone. Only together do they make a recognisable presence.
Is an AI logo enough for a brand?
As a starting point, yes. More important than the perfect logo is that colours, fonts and tone are used consistently everywhere.
What are brand guidelines for?
They record how your brand looks and sounds – that keeps the presence consistent even when others contribute.
What all belongs to a brand identity?
More than a logo: brand core and values, colors, fonts, imagery, and a consistent tone. Only together do they create a recognizable appearance.
Is an AI logo enough for a brand?
As a starting point yes. More important than the perfect logo is that colors, fonts, and tone are used consistently everywhere.
What are brand guidelines for?
They record how your brand looks and sounds – so the appearance stays consistent, even when other people contribute.