Develop a complete brand identity

Step by step

1. 1ChatGPT Open tool

   Develop the brand core, values and name ideas.

   Example prompt

   Help me develop a brand for [offer/product] with audience [audience]: brand core in one sentence, 3 central values, the desired impression and 10 name ideas with a short rationale.

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2. 2Looka Open tool

   Create a logo with a colour and font system from the brand concept.

   Example prompt

   Brand name [name], industry [industry], impression [e.g. modern, premium, friendly], preferred colours [colours], logo style [e.g. minimalist, playful].

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3. 3Recraft (Free) Open tool

   Generate matching icons or brand elements as vector graphics.

   Example prompt

   Create a set of simple, consistent icons in the style of the brand [name] (impression [impression], colours [colours]) for the areas [e.g. services/benefits], as clean vector graphics.

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4. 4Claude Open tool

   Formulate concise brand guidelines (tone, dos & don'ts).

   Example prompt

   Create concise brand guidelines for [brand]: tone and language, use of logo and colours [colours], dos & don'ts and 3 example sentences of how the brand communicates.

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Frequently asked questions