Step by step
Research the market, audience and competition with cited sources and test the idea against demand.
Researching market, audience, and competition is the first step. It shows you whether demand exists at all before you invest.
Example promptResearch the market for [business idea] in [region/country]: how big is demand, who are the 5 most important competitors, what prices are common and what gaps exist? Please cite sources.
Work out positioning, name ideas and a concise business model (offer, price, channels).
When sharpening offer and business model, you get to the point of what you offer to whom. A clear offer is the basis for everything else.
Example promptFor the business idea [idea] with audience [audience]: develop a clear one-sentence positioning, 10 name suggestions and a concise business model (offer, pricing model, key sales channels).
Create a logo with brand colours and fonts and export it as a brand kit.
A first online presence with a website tool makes the idea visible. For validation, a simple landing page that measures interest is enough.
Example promptBrand name [name], industry [industry], desired impression [e.g. modern, trustworthy, playful], preferred colours [colours].
Build a professional website with the brand elements and take it live.
The whole validation thrives on gathering real feedback early. For larger ventures you should back up the results with real customer conversations.
Example promptCreate a company website for [name] ([offer]): home page with hero and claim, services, about, contact. Use the brand colours [colours] and a [modern/classic] aesthetic.
Generate SEO-optimised home page and about texts.
Example promptWrite an SEO-optimised home page text for [company], which offers [offer] for [audience]. Keyword focus: [main keyword]. Tone: [professional/approachable]. Include a concise headline and a call-to-action.
Tips & common mistakes
- Most common mistake: starting with the product instead of research. Check demand first.
- Back up the results with real customer conversations before investing big.
- For validation, a simple landing page that measures interest is enough.
- A clear offer is the basis for name, website, and everything else.
Frequently asked questions
Does this replace real market research?
No, but it gives you a well-founded first assessment with sources in a short time. For larger investments you should back up the results with real conversations with potential customers.
Where do I start?
With the research: is there demand at all and who are the competitors? Only once that fits is the step to offer, name and website worthwhile.
Do I already need a finished website?
For validation, a simple landing page that explains your offer and measures interest is enough. You build the full presence only once the idea holds up.
Does this replace real market research?
No, but it gives you a well-founded first assessment with sources in a short time. For larger investments you should back up the results with real customer conversations.
Where do I start?
With research: is there demand at all and who are the competitors? Only once that fits is the step to offer, name, and website worth it.
Do I already need a finished website?
For validation, a simple landing page that explains your offer and measures interest is enough. You build the full presence only once the idea holds.