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Validate a business idea and launch your online presence

Level: IntermediateDuration: 2–3 daysSteps: 5

In short

Before you put time and money into a business idea, you can quickly check its viability with AI. You research market, audience and competition with Perplexity, sharpen your offer and business model with ChatGPT and build a first online presence with a website tool. That way you validate in a few days instead of planning blindly for months.

Tools you need
PerplexityChatGPTLookaFramerNeuroflash

Step by step

  1. Research the market, audience and competition with cited sources and test the idea against demand.

    Example prompt

    Research the market for [business idea] in [region/country]: how big is demand, who are the 5 most important competitors, what prices are common and what gaps exist? Please cite sources.

  2. Work out positioning, name ideas and a concise business model (offer, price, channels).

    Example prompt

    For the business idea [idea] with audience [audience]: develop a clear one-sentence positioning, 10 name suggestions and a concise business model (offer, pricing model, key sales channels).

  3. Create a logo with brand colours and fonts and export it as a brand kit.

    Example prompt

    Brand name [name], industry [industry], desired impression [e.g. modern, trustworthy, playful], preferred colours [colours].

  4. Build a professional website with the brand elements and take it live.

    Example prompt

    Create a company website for [name] ([offer]): home page with hero and claim, services, about, contact. Use the brand colours [colours] and a [modern/classic] aesthetic.

  5. Generate SEO-optimised home page and about texts.

    Example prompt

    Write an SEO-optimised home page text for [company], which offers [offer] for [audience]. Keyword focus: [main keyword]. Tone: [professional/approachable]. Include a concise headline and a call-to-action.

Frequently asked questions

Does this replace real market research?

No, but it gives you a well-founded first assessment with sources in a short time. For larger investments you should back up the results with real conversations with potential customers.

Where do I start?

With the research: is there demand at all and who are the competitors? Only once that fits is the step to offer, name and website worthwhile.

Do I already need a finished website?

For validation, a simple landing page that explains your offer and measures interest is enough. You build the full presence only once the idea holds up.

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Updated: June 2026