Tool category
Social media content
Posts, graphics, short videos and scheduling for every channel.
Social media AI helps from the idea through the finished image to the scheduled post. For individual posts and small accounts the free tools are plenty. Anyone who regularly publishes across several channels saves a lot of time with the scheduling and analytics features of the paid plans.
How do I choose the right tool?
- For individual posts and getting started, free tools are enough.
- With several channels, a planner with scheduling and stats pays off.
- For short videos, look for automatic subtitles and cropping.
- Pick templates that fit your brand and visual style.
Best free tools
Permanently usable free tier – try it at no cost.
- 1
CapCutByteDanceAd
Video editing with auto captions, templates and AI effects
Reels/TikToks, Subtitles, Trends
Free (basic tier)Free tierOpen - 2
Canva (Free)Canva
Templates for every platform, Magic Write & simple AI images
Instagram posts, Stories, Thumbnails
FreeFree tierOpen - 3
Buffer (Free)Buffer
Scheduling & publishing with an AI assistant for post ideas and rewrites
Posting schedule, Caption variants, Best posting times
Free (3 channels)Free tierOpen - 4
Opus Clip (Free)OpusClip
Automatically turns long videos into viral short clips with captions
Podcast → shorts, Webinar snippets, Auto subtitles
Free (limited, watermark)Free tierOpen - 5
Metricool (Free)Metricool
Plan, publish and analyse across all networks with an AI text assistant – permanently free plan
Scheduling posts, Analytics, Hashtags
Free (1 brand, 20 posts/mo)Free tierOpen - 6
Predis.ai (Free)Predis
Complete posts (image + text + hashtags) from a single sentence
Quick post ideas, Hashtag sets, Content ideas
Free (15 posts/mo)Free tierOpen
Best premium tools
Monthly prices as entry and maximum plan (approximate).
- 1
Canva ProCanva
Brand kit, Magic tools, one-click resizing, content planner
On-brand posts, Multi-format export, Planning
From 12 €Max 17 €/user/moOpen - 2
Opus Clip ProOpusClip
More processing time, no watermark, virality score, brand templates
Shorts production at scale, Clip campaigns, Multi-platform formats
From 15 $Max 29 $/moOpen - 3
BufferBuffer
Unlimited scheduling, analytics, engagement inbox, AI assistant
Editorial calendar, Performance analysis, Comment management
From 6 $/channelMax approx. 12 $/channel/moOpen - 4
HootsuiteHootsuite
OwlyWriter AI, social listening, team approvals, reporting
Agency workflows, Monitoring, Multiple brands
From 99 $Max 399 $/user/moOpen - 5
Predis.aiPredis
AI posts incl. video, competitor analysis, auto-publishing
E-commerce posts, Ad creatives, Generating video posts
From 32 $Max 249 $/moOpen - 6
MetricoolMetricool
More brands and posts, competitor analysis, ad reporting and team approvals
Multiple brands, Reports, Team workflows
From 16 €Max 43 €/moOpen
Matching guides & automations
Create an Instagram Reel from an idea
From concept through script, voice and editing to a finished, subtitled Reel.
Make a local business visible online
From Google Business texts through a website to review replies and social posts.
Build personal branding on LinkedIn
From an optimised profile through a content plan to posts and carousel graphics.
Build a faceless TikTok/Shorts channel
From finding a niche through scripts and voice to editing and scheduling – with no face.
Job ad & recruiting for SMEs
From the requirement profile through the ad and social distribution to pre-selection questions.
Social media autopilot: plan, create, post
From topic idea through automatically generated posts to scheduled publishing – largely automated.
Content repurposing: 1 article → ~10 posts
Turn a single piece of content (blog article, video transcript) into many platform-ready social posts automatically. Saves hours and keeps your visibility consistent.
Content idea & hook generator
Never face a blank page again. A steady stream of fresh topics and hooks tailored to your niche – right in a plannable editorial calendar.