Step by step
Sharpen the profile: work out a headline, about text and positioning.
A sharpened profile and a clear positioning are the basis. They ensure visitors immediately understand what you stand for.
Example promptHelp me sharpen my LinkedIn profile. I'm a [role] focused on [topics], audience [audience]. Write a concise headline and a compelling about text (first person) that makes my positioning clear.
Create a content plan with topics and formats for several weeks.
A topic plan over several weeks takes away the pressure of constantly finding ideas spontaneously. That way you regularly have material.
Example promptCreate a 4-week content plan for LinkedIn on my topics [topics]. Mix formats (experience report, tip, opinion, question) and give one concrete idea and a hook per post.
Write individual posts with a strong hook and a clear message.
Individual posts with a strong opening decide reach. The first line has to spark curiosity, otherwise people scroll on.
Example promptWrite a LinkedIn post on the topic [topic]: strong hook in the first line, personal value, readable with short paragraphs, a closing question to drive interaction. Tone: [approachable/expert].
Design a carousel or graphic for the post.
Fitting carousel graphics increase dwell time. Keep them clear and focused on one statement per slide.
Example promptCreate a LinkedIn carousel (5 slides) on the topic [topic]: title slide with hook, 3 content slides each with one key message, closing slide with a call-to-action. Clean, professional design.
Tips & common mistakes
- Most common mistake: posting AI texts unchanged. Bring in your own voice and experience.
- The first line decides – it has to spark curiosity, otherwise people scroll on.
- Plan topics for several weeks instead of searching spontaneously each day.
- Rely on regularity with substance rather than daily random posts.
Frequently asked questions
What should I even post about?
About what you can do and experience professionally – tips, insights, opinions, questions. A topic plan helps you regularly have material.
How often should I post?
Better regular and considered than daily and random. Two to three good posts per week are a solid rhythm.
Do AI posts seem impersonal?
Only if you use them unchanged. Bring in your real experience and your voice – then the AI supports you but doesn't replace you.
What should I even post about?
About what you can do and experience professionally – tips, insights, opinions, questions. A topic plan helps you regularly have material.
How often should I post?
Better regularly and considered than daily and random. Two to three good posts per week is a solid rhythm.
Do AI posts feel impersonal?
Only if you take them over unchanged. Bring in your real experience and your voice – then the AI supports you but doesn't replace you.