Step by step
Develop a Reel idea, hook and a 20–30 second script with a clear structure (hook → value → call-to-action).
A reel succeeds or fails in the first three seconds. Have the hook generated separately in several variants and pick the strongest – that matters more than the rest of the script.
Example promptYou are a social-media copywriter. Write me a 30-second Reel script on the topic [your topic] for the audience [audience]. Structure: strong hook in the first 3 seconds, 2–3 concrete value points, closing call-to-action. Tone: [casual/serious/inspiring]. Also give 3 alternative hooks.
Generate matching background visuals or B-roll images in the desired style if you don't have your own footage.
Make sure the visuals fit the message and aren't just pretty. Vertical format (9:16) is essential, otherwise the reel looks cropped in the feed.
Example prompt[Description of the scene], cinematic vertical 9:16, [style e.g. modern, warm light], high detail, no text --ar 9:16
Turn the script into a natural voiceover – optionally your cloned voice.
Listen to the AI voice all the way through before moving on. Watch for mispronounced words and pacing – better to regenerate a part than to publish an awkward-sounding voiceover.
Example promptCreate a voiceover from the following text in a [energetic/calm] voice, medium pace, clear emphasis on the key statements: "[paste your finished script here]"
Edit clips, voiceover and music, add auto-subtitles and export in 9:16.
Always add captions, even with a voice: a large share watch reels without sound. Keep the cut on beat and trim dead pauses.
Example promptCreate a 9:16 Reel from my clips on the topic [your topic]: automatic English subtitles, dynamic cuts in time with the music, hook text as an overlay in the first 3 seconds.
Schedule the finished Reel with caption and hashtags and publish it at the best time.
Don't post at random, but at a time when your audience is active. A thoughtful caption with a real question at the end invites comments and helps reach.
Example promptWrite an Instagram caption for a Reel about [your topic]: 2–3 sentences with value, one question to drive interaction, plus 8 relevant hashtags for the audience [audience].
Tips & common mistakes
- Most common mistake: cramming too much into one reel. One reel = one message. Everything else dilutes it.
- Write the first line of the caption so it sparks curiosity even without sound – it's often the first thing read.
- Don't use too many hashtags. A handful of well-fitting ones beats twenty random ones.
- After a few days, look at where viewers drop off. That's exactly your improvement point for the next reel.
Frequently asked questions
Do I need my own camera or voice?
No. You can work entirely with stock footage, AI images and an AI voice. Your own voice or real footage often feels more personal, though – both are possible.
Which tools are free?
ChatGPT, CapCut and stock material can be used for free. A particularly natural AI voice (e.g. ElevenLabs) or premium editing features cost extra but aren't needed to start.
How long should a Reel be?
For starting out, 20 to 40 seconds is ideal. The first three seconds decide whether someone stays – put the most effort into a strong hook there.
How often should I post reels?
Better consistently and at steady quality than many at once. Two to three good reels per week is a realistic, sustainable rhythm to start with.
Why does my reel get so few views?
It's usually the opening: if the first seconds don't spark curiosity, most people swipe on. Test different hooks for the same topic and see which type works for you.
Do I need background music?
Music helps with rhythm and holding attention, but it isn't a must. If you use music, mind the licence – within the Instagram music library you're on the safe side.