Create an Instagram Reel from an idea

Step by step

1. 1ChatGPT Open tool

   Develop a Reel idea, hook and a 20–30 second script with a clear structure (hook → value → call-to-action).

   Example prompt

   You are a social-media copywriter. Write me a 30-second Reel script on the topic [your topic] for the audience [audience]. Structure: strong hook in the first 3 seconds, 2–3 concrete value points, closing call-to-action. Tone: [casual/serious/inspiring]. Also give 3 alternative hooks.

   Copy prompt
2. 2Midjourney Open tool

   Generate matching background visuals or B-roll images in the desired style if you don't have your own footage.

   Example prompt

   [Description of the scene], cinematic vertical 9:16, [style e.g. modern, warm light], high detail, no text --ar 9:16

   Copy prompt
3. 3ElevenLabsAd Open tool

   Turn the script into a natural voiceover – optionally your cloned voice.

   Example prompt

   Create a voiceover from the following text in a [energetic/calm] voice, medium pace, clear emphasis on the key statements: "[paste your finished script here]"

   Copy prompt
4. 4CapCutAd Open tool

   Edit clips, voiceover and music, add auto-subtitles and export in 9:16.

   Example prompt

   Create a 9:16 Reel from my clips on the topic [your topic]: automatic English subtitles, dynamic cuts in time with the music, hook text as an overlay in the first 3 seconds.

   Copy prompt
5. 5Buffer Open tool

   Schedule the finished Reel with caption and hashtags and publish it at the best time.

   Example prompt

   Write an Instagram caption for a Reel about [your topic]: 2–3 sentences with value, one question to drive interaction, plus 8 relevant hashtags for the audience [audience].

   Copy prompt

Frequently asked questions