Tool category
Logos & corporate design
Logo drafts, brand colours and complete brand kits in minutes.
Design AI creates logos, brand colours and complete corporate design packages in minutes. For a quick, simple logo there are strong free tools; a full brand set with all file formats is better delivered by a specialised premium provider. Check whether you get real vector files – you need those for professional printing.
How do I choose the right tool?
- For a simple logo, free design tools are enough.
- If you need a full brand set (cards, social, web), pick a logo builder.
- Look for vector files (SVG) if you want to have the logo printed.
- Check the usage rights, especially for commercial use.
Best free tools
Permanently usable free tier – try it at no cost.
- 1
Recraft (Free)Recraft
Generates true vector graphics & icon sets – ideal for scalable logos
Vector logos, Icon sets, On-brand illustration
Free (daily credits)Free tierOpen - 2
Canva (Free)Canva
Logo templates plus AI image generation, simple brand-colour management
Simple logos, Business cards, Social templates
FreeFree tierOpen - 3
Microsoft DesignerMicrosoft
Logo and graphic ideas via prompt on a DALL·E basis, many formats
Logo ideas, Social graphics, Invitations
Free (monthly AI credits)Free tierOpen - 4
Adobe Express (Free)Adobe
Logo generator, templates and daily free generations (Firefly) in the free tier
Quick logos, Flyers, Story designs
FreeFree tierOpen - 5
Ideogram (Free)Ideogram
Best text rendering among image generators – ideal for logo drafts, lettering and wordmarks
Logo drafts, Wordmarks, Lettering
Free (weekly credits)Free tierOpen - 6
Shopify Logo Maker (formerly Hatchful)ShopifyAd
Free template-based logo maker by Shopify (no AI generation), quick PNG download
Shop logos, Quick founding, Social profile images
FreeFree tierOpen
Best premium tools
Monthly prices as entry and maximum plan (approximate).
- 1
LookaLooka
Logo packages with files in all formats plus a brand kit (business cards, social, website)
Startup branding, Complete brand kit, Stationery
From 20 $ one-timeMax 96 $/yrOpen - 2
BrandmarkBrandmark
AI logos with a font/colour system, enterprise package with vector source files
Logo + style guide, Redesigns, Brand colours & fonts
From 25 $Max 175 $ one-timeOpen - 3
Canva ProCanva
Brand kit with logos/colours/fonts, Magic tools, background remover, template locks
Maintaining CI in teams, On-brand designs, Social production
From 12 €Max 17 €/user/moOpen - 4
Recraft ProRecraft
Train custom styles, vector export, mockups, commercial rights
Scalable brand assets, Icon libraries, Packaging
From 10 $Max 48 $/moOpen - 5
LogoAILogoAI
Logo, brand kit, logo animations and templates for print & social on a monthly subscription
Logo families, Brand guidelines, Business card kits
20 $/mosingle plan (subscription)Open
Matching guides & automations
Invent a digital product and make it ready to sell
From product idea through content and cover to a sales page – e.g. an e-book or template set.
Optimise your job application and CV
From analysing the job ad through cover letter and CV design to interview prep.
Test a product idea up to a prototype
From the market check through the concept and product images to a test landing page.
Develop a complete brand identity
From naming through logo and colour/font system to finished brand guidelines.
Start an Etsy / print-on-demand shop
From the niche through designs and mockups to product texts and a finished listing.
Custom GPT with brand voice
An AI assistant that knows your brand voice and templates and creates e.g. quotes or standard replies in minutes – consistent and fast.