Step by step
Generate a topic and editorial plan for several weeks, matching brand and audience.
A multi-week plan gives your channel a clear line. It ensures you don't have to search for ideas spontaneously each day.
Example promptCreate a 4-week editorial plan for [brand/topic] and audience [audience] on [platforms]. Mix formats (tip, insight, question, offer), give topic, hook and format per post and distribute sensibly across the week.
Write the actual posts with hook, value and matching hashtags from the plan.
When writing the posts with hook and hashtags, the opening counts. The first words decide whether someone stops.
Example promptWrite the finished social media posts from this editorial plan: each with a strong hook in the first line, compact value, a clear call-to-action and matching hashtags. Tone: [casual/professional]. Plan: "[paste]"
Design matching images/graphics for the posts in a consistent brand look.
Fitting images in your brand look create recognition. Saved brand colors and templates keep the appearance consistent.
Example promptCreate a consistent image set for my social media posts on [topic] in brand look (colours [colours]): one motif per post, clear style, recognisability, formats for feed and story.
Schedule all posts at the best time and let them publish automatically.
Scheduling with Buffer at the best time handles publishing automatically. You create and check the content in bulk beforehand.
Example promptHow do I schedule my finished posts in Buffer for 1 week so they publish automatically at the best times per platform? Describe the setup, the queue and how I attach image + text + hashtags per post.
Tips & common mistakes
- Most common mistake: creating content one by one instead of in bulk. Planning ahead in volume saves the most time.
- The opening decides – invest the most effort in the first words.
- Use saved brand colors and templates for a consistent look.
- Schedule with Buffer at the best time – publishing then runs automatically.
Frequently asked questions
Does the AI really post on its own?
The publishing is handled by a scheduling tool like Buffer at the set time. You create and review the content in batches beforehand – that keeps quality high.
How do I keep a consistent look?
With saved brand colours and templates for the images. A recognisable style looks more professional than changing visuals.
How much prep work is involved?
Setting up and filling the first week costs some time. After that you save permanently because planning and publishing run automatically.
Does the AI really post on its own?
The publishing is handled by a scheduling tool like Buffer at the set time. The content you create and check in bulk beforehand – so quality stays high.
How do I keep a consistent look?
With saved brand colors and templates for the images. A recognizable style looks more professional than changing visuals.
How much prep work is involved?
Setting up and filling the first week takes some time. After that you save continuously because planning and publishing run automatically.