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Content idea & hook generator

Level: BeginnerSteps: 6Updated July 2026

In short

Instead of staring at a blank page, let ChatGPT or Claude generate 30 content ideas with strong hooks – tailored to your niche and audience, sorted by expected reach. In the premium variant, a weekly automated run delivers fresh, on-brand ideas straight into your Notion content calendar.

Free

  1. Describe your niche, audience and goal.
  2. Generate a list of ideas.
  3. Copy into a sheet or Notion and assign dates.
Example prompt

My niche: [TOPIC], audience: [WHO]. Give 30 content ideas, each with a strong hook (first line) and the right platform. Sort by expected reach.

Limits: One-off generation, manual upkeep.

Premium / Automated

  1. Store your brand context (tone, topics, taboo subjects) as a project or knowledge base.
  2. Set up a weekly schedule in Make that generates new ideas.
  3. Write the ideas automatically into your Notion editorial calendar.
Example prompt

My niche: [TOPIC], audience: [WHO]. Give 30 content ideas, each with a strong hook (first line) and the right platform. Consider my brand context and avoid topics already used from this list: [LIST].

Added value: Automatic, on-brand supply of ideas straight in your calendar.

Frequently asked questions

How do I get ideas that actually fit my niche?

Describe your niche, audience and goal as concretely as possible in the prompt – and name topics you don't want. The more precise the context, the less interchangeable the suggestions. You can pass along already-used topics as an exclusion list.

What's the advantage over simple brainstorming?

Speed and structure: 30 ideas with hook and platform recommendation appear in under a minute. You only pick and choose instead of starting from zero – and a calendar of ideas becomes plannable instead of spontaneous.

Do I have to pay for the automated content calendar?

For the automatic supply, yes: Notion AI or a Make.com schedule with an AI module are paid features. The free variant – generating ideas and copying them into a sheet yourself – works free of charge forever.