Step by step
Research the topic, common search questions and current, sourced facts.
Start from real search queries, not your gut feeling. Collect the most common questions and related subtopics – they become your subheadings later and ensure the article truly covers the topic.
Example promptResearch the topic [topic]: which questions do people ask most often, what current facts and figures exist, and which subtopics should a comprehensive article cover? With sources.
Write a well-structured, long article with subheadings and a natural style.
Have the text written in clear sections with meaningful subheadings. One key point per paragraph, short sentences – that reads better and helps findability.
Example promptWrite an SEO blog article (approx. [word count] words) on the topic [topic] for [audience]. Keyword focus: [keyword]. With a strong intro, sensible subheadings, a natural style and a conclusion. Avoid clichés.
Polish the text stylistically and improve the wording.
The stylistic polish turns an AI draft into readable text. Pay special attention here to removing the repetitions and filler phrases AI texts often contain.
Example promptImprove this text stylistically: more fluent, clearer and more engaging, without changing the content: "[paste text section]"
Generate a matching cover image and illustrations in a consistent style.
A custom, fitting cover image looks more professional than a generic stock photo and is part of a complete article. Keep the image style consistent across your articles.
Example prompt[Image description matching the article topic], editorial illustration, [style/colour world], clean, 16:9 --ar 16:9
Publish the article on your own website.
Before publishing, check the title, meta description, and internal links to your other articles. The first impression in search results decides the click.
Example promptCreate a blog article page with title, cover image, readable body text and subheadings, plus an area for related articles at the end.
Tips & common mistakes
- Most common mistake: publishing the AI draft unchecked. It's exactly these thin, generic texts that Google devalues.
- Bring something only you have: your own experience, a concrete example, a clear opinion. That sets you apart from AI mass-production.
- Link internally to other relevant articles on your site – it helps readers and search engines place your content.
- Write for people, not the algorithm. A text that delivers real value holds up best in the long run.
Frequently asked questions
Does Google penalise AI texts?
No – what matters is that the content is helpful, correct and original. Pure, unchecked mass output gets devalued; well-revised AI texts with real added value don't.
How do I find the right topic?
Start from the real questions of your audience. Research tools show you what people search for and which subtopics a complete article should cover.
Do I still need to revise the text?
Yes, definitely. Check facts, add your own experience and give the text your voice – that sets it apart from interchangeable AI articles.
How long should an article be?
As long as needed to fully answer the question – no longer. Artificial length tends to hurt. Good how-to articles often run between 800 and 1,500 words, but it depends entirely on the topic.
Do I really have to check the AI facts?
Yes, absolutely. AI models occasionally invent figures, studies, or sources that sound convincing but don't exist. Verify every factual claim against a real source.
How quickly will I rank on Google?
Rarely right away. New articles often take weeks to months to find their position. Internal linking, regular fresh content, and patience help – SEO is a long game.
How do I find good topics?
From your audience's real questions, from comments, from what would help you yourself. Research tools show you what's being searched for and which gaps existing articles leave.