Step by step
Develop a topic and section plan for the newsletter.
A concept with topics gives the newsletter direction. Define early what value your readers get in each issue.
Example promptDevelop a newsletter concept for [topic/brand] and audience [audience]: name, regular sections, ideal sending rhythm and 8 concrete topic ideas for the first issues.
Write a complete issue with a catchy subject line and good readability.
When writing, a good subject line counts: it sparks curiosity or promises concrete value without overstating. Have several variants suggested.
Example promptWrite a newsletter issue on the topic [topic] for [audience]: 3 subject lines to choose from, a short personal intro, a value-packed main part, a clear call-to-action. Tone: [approachable/professional].
Create a matching header image or graphics for the issue.
A fitting header image makes the issue appealing. Keep the style consistent across your issues.
Example promptCreate a newsletter header image on the topic [topic], style [modern/friendly], with room for the title "[title]", brand colours [colours].
Automate sending or follow-up processes (e.g. welcoming new subscribers).
An automation that greets new subscribers creates a recurring channel. The AI guides you step by step through the setup.
Example promptDescribe an automation: when someone signs up for the newsletter in [form/tool], a welcome email should be sent automatically and the contact stored in [list/tool]. What steps do I need?
Tips & common mistakes
- Most common mistake: irregular sending. A reliable rhythm counts more than high frequency.
- Invest in the subject line – it decides whether the mail gets opened.
- Keep the design consistent across your issues.
- Set up an automatic greeting for new subscribers.
Frequently asked questions
How often should I send?
Better regular and less often than irregular and frequent. A reliable rhythm – say weekly or biweekly – matters more than high frequency.
What makes a good subject line?
It sparks curiosity or promises concrete value without exaggerating. Have several variants suggested and pick the most fitting one.
How do I automate sending?
With tools that automatically welcome new subscribers and schedule issues. The AI walks you through the setup step by step.
How often should I send?
Better regular and less frequent than irregular and often. A reliable rhythm – weekly or biweekly – counts more than high frequency.
What makes a good subject line?
It sparks curiosity or promises concrete value without overstating. Have several variants suggested and pick the most fitting.
How do I automate sending?
With tools that automatically greet new subscribers and schedule issues. The AI guides you step by step through the setup.