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Set up and automate a newsletter

Level: IntermediateDuration: Half a daySteps: 4

In short

You build a newsletter with AI from topic planning to automatic sending. You develop a concept and topics, write an engaging issue with a good subject line, design a header image and set up an automation that, for example, welcomes new subscribers. This creates a recurring channel to your readers.

Tools you need
ChatGPTClaudeMicrosoft DesignerZapier (Free)

Step by step

  1. Develop a topic and section plan for the newsletter.

    Example prompt

    Develop a newsletter concept for [topic/brand] and audience [audience]: name, regular sections, ideal sending rhythm and 8 concrete topic ideas for the first issues.

  2. Write a complete issue with a catchy subject line and good readability.

    Example prompt

    Write a newsletter issue on the topic [topic] for [audience]: 3 subject lines to choose from, a short personal intro, a value-packed main part, a clear call-to-action. Tone: [approachable/professional].

  3. Create a matching header image or graphics for the issue.

    Example prompt

    Create a newsletter header image on the topic [topic], style [modern/friendly], with room for the title "[title]", brand colours [colours].

  4. Automate sending or follow-up processes (e.g. welcoming new subscribers).

    Example prompt

    Describe an automation: when someone signs up for the newsletter in [form/tool], a welcome email should be sent automatically and the contact stored in [list/tool]. What steps do I need?

Frequently asked questions

How often should I send?

Better regular and less often than irregular and frequent. A reliable rhythm – say weekly or biweekly – matters more than high frequency.

What makes a good subject line?

It sparks curiosity or promises concrete value without exaggerating. Have several variants suggested and pick the most fitting one.

How do I automate sending?

With tools that automatically welcome new subscribers and schedule issues. The AI walks you through the setup step by step.

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Updated: June 2026