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Create and sell an online course

Level: AdvancedDuration: 3–5 daysSteps: 5

In short

You create an online course with AI from structure to sales page. You develop a didactic curriculum with modules and learning goals, write the lesson texts, design slides, narrate the lessons as avatar videos and build a page to sign up. This creates a ready-to-sell course without a studio.

An online course can be created with AI from structure to sales page, without a studio. The key is a clear instructional design: modules each with one learning goal and a logical order from entry to result. With AI avatars and narrated slides you can create lessons without filming yourself – that lowers the barrier considerably.

Tools you need
ChatGPTClaudeGammaSynthesiaFramer

Step by step

  1. Design a pedagogically sound curriculum with modules and learning objectives.

    A well-thought-out curriculum is the basis. Divide the course into clear modules each with one learning goal, so learners have a thread.

    Example prompt

    Design a curriculum for an online course on the topic [topic] for [audience/level]. Structure it into modules each with clear learning objectives, lesson titles and a logical learning journey from start to result.

  2. Write the lesson texts in depth and clearly.

    When writing the lesson texts, the AI helps make complex topics understandable. Aim for clear, beginner-friendly language.

    Example prompt

    Write the lesson "[lesson title]" for my course on the topic [topic]: clear explanation, one concrete example, a small exercise and a short summary. Level: [beginner/advanced].

  3. Design appealing course slides from the content.

    Slides and narrated avatar videos bring the course to life without you having to go on camera. Keep the slides clear and focused on the essentials.

    Example prompt

    Create course slides for the module "[module title]" on the topic [topic]: clear structure, one key message per slide, learning-friendly design, accent colour [colour].

  4. Narrate and visualise lessons as avatar videos.

    The registration or sales page with learning goals and module overview is the final step. Specialized course platforms handle hosting and payment.

    Example prompt

    Create a lesson video with a [friendly/professional] avatar from this script, with subtitles, language English: "[paste lesson script]"

  5. Create a sales page with a course overview and registration.

    Example prompt

    Create a sales page for my online course "[course name]": value proposition, learning outcomes, module overview, info about the instructor, price and a registration button. Audience: [audience].

Tips & common mistakes

  • Most common mistake: too much material per module. One module, one learning goal – that keeps learners engaged.
  • Use AI avatars and narrated slides if you don't want to go on camera.
  • Keep slides clear and focused on the essentials.
  • On the sales page, clearly describe what learners will be able to do at the end – that convinces people to buy.

Frequently asked questions

How do I structure a course sensibly?

In clear modules, each with one learning goal and a logical order from start to result. The AI helps you structure the curriculum.

Do I have to be on camera myself?

No. With AI avatars and narrated slides you can create lessons without filming yourself – that lowers the barrier considerably.

How do I sell the course?

Via a sales page with learning goals, module overview and sign-up. Specialised course platforms handle hosting and payment.

How do I structure a course sensibly?

In clear modules, each with one learning goal and a logical order from entry to result. The AI helps you structure the curriculum.

Do I have to go on camera myself?

No. With AI avatars and narrated slides you can create lessons without filming – that lowers the barrier considerably.

How do I sell the course?

Through a sales page with learning goals, module overview, and registration. Specialized course platforms handle hosting and payment.

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Updated: June 2026